Human Being a social animal requires relationship of various kinds as a child, youth, adult and as an elderly person with maturity. The relationship in the family as brother and sister as most pious which is called as Raksha Bandhan (Rakhi ) festival celebrated on the full moon day of Shravan Purnima. Raksha Bandhan is one of the most important festivals celebrated in India ( August 03,2020). This auspicious festival is dedicated to the pious bond between a brother and a sister. Popularly known as Rakhi, this ritual refers to a sister tying a sacred thread on the wrist of her brother. It is a day to indulge in the company of family , and as with most Indian festivals, food and gifts are big parts of Raksha Bandhan.
The festival is a time-honoured ritual of protection, the greatest gift that siblings give each other. Raksha Bandhan is rooted in history and mythology. During the events of the Mahabharata, legend dictates that when Lord Krishan accidentally nicked his finger on his ‘sudarshan chakra’, Princess Draupadi tore a piece of her sari and tied it to his finger to stop the bleeding. Lord Krishan was so touched by this gesture that he vowed to always protect and cherish her. Traditionally the ritual involves siblings coming together in celebration, with the sister applying tilak to the bother’s forehead and tying a Rakhi or bracelet to his wrist. The Rakhi itself serves as the protective band that ensures the safety of the brother and he in turn promises her the same.
In the modern interpretation of this ritual, the roles can go either way. The attention shifts from the religious aspect to a more playful exchange of gifts and a mutual understanding of peace, at least for a day! Sometimes rakhis are tied to elder sister if one doesn’t have an older brother, sometimes rakhis are tied to friends and distant relatives especially in the case of single children. No matter how it is carried out, the essence remains the same, the rakhi is tied to someone who has been caring and nurturing towards you, always looking out for you, gender and relations are secondary.
As younger sister greets her elder brother ‘I must have done something right that God blessed me with a brother like you’. For guiding me, protecting me and being my rainy day friend. I couldn’t have asked for a better brother than you. Thank you for being the pillar of my strength always. Happy Raksha Bandhan!
Being elder brother responds “You are strong and bright and I know you can take care of yourself. But I have to tell you, I will always be there whenever you need me. To my childhood bully, my sister, my protector and my best friend! What would have I done without you! You are not just my sister, you are my greatest friend! I recall the great time as most memorable period of childhood when we were together sharing pleasures and pains. Happy Raksha Bandhan.”
It needs to be noted that the festival of Rakhi gives new energy to the relationship and makes it effective as thread of defence in all times to come.
Being needonomist, I have observed need based relationships among all the stake holders which have to be understood in right perspectives in the present times of materialistic lives.
The adage ‘ a friend in need is a friend indeed’ deserve to be understood, analysed, interpreted and adopted for the necessary guidance to develop and strengthen all kinds of relationship in present times.
In economics, as consumer, everyone is hero of the market of goods and services and expect the quality, guarantee, warranty, standards and brand name without being vocal for local as desired by the prime minister of India in his address to the nation on May 12,2020. It is the duty of the traders (marketers, advertisers and sellers online or offline), distributors and producers to understand the needs of the consumer and make their products affordable and the price of the product should be worth of the product. Meaning thereby adopt NAW approach of marketing.
One should develop the capacities and capabilities for strengthening the relationship management in all walks of life (personal or professional).
One cannot choose the parents but gets the opportunity to choose the parents -in-law with wisdom and rationality by believing in the marriage as an institution.
The festival of Rakhi gives new energy to the relationship and makes it effective in all times to come.
In real terms, the true relationship with everyone as souls is without expectations, desires, wants and demands in the terminology of needonomics (economics of needs).
One has to learn to give instead of getting anything in all the relationships including consumers and other stakeholders.
To me personally as disciple of Gita, the relationship with self is the best relationship to enjoy solitude for spiritual empowerment as a human being.
* Former Vice Chancellor and Needonomist Professor retired from Kurukshetra University, Kurukshetra. Enjoy surfing the website www.needonomics.com